Inspired by the 2017 merger of CASRO and MRA, all Insights Association proceeds are invested in advocacy, education and other initiatives to directly support the marketing research and analytics community. The new Insights Association helps empower intelligent business decisions as a voice, resource and network advancing the companies and individuals engaged in this important work.
The American Marketing Association - supplies marketing professionals
with the information, products and services required to succeed
in their jobs and careers. Marketers can use the site to:
- Develop new skills
through an extensive series of Best Practices articles.
- Tap into ROI enhancing
tools through the Marketer's Toolkit.
ESOMAR is the World Association of Opinion and Marketing Research
European by origin, global by nature, ESOMAR, founded in 1948
as the European Society for Opinion and Marketing Research,
unites over 4000 members in 100 countries, both users and providers
ESOMAR's mission is to promote the use of Opinion and Marketing
Research, for improving decision making in business and society,
The Qualitative Research Consultants Association is a not-for-profit
professional organization whose purpose embraces the following
- To promote and
maintain the highest standards of ethics and integrity on
the part of qualitative researchers in their work and in their
relationships with clients, field suppliers and respondents.
- To broaden awareness
and appreciation of qualitative research within the marketing
- To provide a communications
channel among members and between qualitative research consultants
and others engaged in marketing and survey research.
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