Granite Research Consulting - custom market research


CAPABILITIES Capabilities


Granite Research Consulting uses a variety of techniques to quantify - with some statistical confidence - categories, evaluations, opinions and attitudes that potential or current customers bring to any market. The goal is to produce projectable information to guide marketers in decisions. We've conducted qualitative and quantitative studies on the following:

Qualitative Research
Laddering
Positioning and Message Strategies
Advertising Testing
Idea Generation
Selling Strategy
Segmentation and Targeting
Positioning and Advertising Strategy
Concept Testing
Feature Analysis
Pricing
Customer Loyalty and Satisfaction
Omnibus Studies






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Granite Research Consulting - 3038 Irwin Drive, Southport, NC 28461
Phone: 910.253.1400    E-mail: jalleborn@granres.com


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