Granite Research Consulting - custom market research

OVERVIEW Granite Research Consulting - Overview

Our focus is to serve the commercial banking industry.  We primarily assist our clients with product development, brand positioning, and customer satisfaction research studies.

We are a custom market research supplier dedicated to providing the highest quality expertise to solve strategic marketing problems. Our business model is to only use researchers who have over 15 years of experience. Your investment in research with Granite Research is likely to have a greater return because of the experience and knowledge of our staff and colleagues. We specialize in developing customer-focused strategies that improve market performance.

We conduct qualitative and quantitative research to help make sense of the real world and identify opportunities for you. We interview the right people, we ask the right questions, we use the best analytic techniques, and we link your business with market opportunities.

Our research findings tell you how customers feel about your products and services, how these feelings were influenced, and most important what are their unmet needs.

Insights Association

Inspired by the 2017 merger of CASRO and MRA, all Insights Association proceeds are invested in advocacy, education and other initiatives to directly support the marketing research and analytics community. The new Insights Association helps empower intelligent business decisions as a voice, resource and network advancing the companies and individuals engaged in this important work.

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Granite Research Consulting - 3038 Irwin Drive, Southport, NC 28461
Phone: 910.253.1400    E-mail:

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